A link in bio tool has one major purpose: driving traffic from Instagram to the product or page you’re promoting. But there are other big-time benefits to using a link in bio tool:
- Link to other social media profiles from your Instagram bio: You can grow your community of followers across social media channels by sharing links to your Facebook, Twitter, and LinkedIn accounts.
- Update links from Instagram posts to products: Instagram’s constantly changing algorithm doesn’t always deliver your latest posts in your followers’ feeds or hashtags. A link in bio tool ensures that users can easily find a relevant link to learn more about a product or event mentioned in a post, no matter how long ago it was published.
- Improve the quality and engagement of your traffic: Your link in bio landing page is an easy way for your visitors to self-segment; rather than blasting traffic from your Instagram directly to your home page and adding more friction to the experience, you are sending visitors exactly where they want to go. Bonus: They’re more likely to stick around longer if they’re seeing the content they’re looking for.
- Streamline your publishing process: A link in bio tool removes the headache of having to switch out URLs every time you post to Instagram. It also means fewer hassles from followers complaining about outdated links.
If you’re an individual blogger who just wants to get traffic to your latest posts, you probably only need a straightforward, affordable tool that doesn’t have a bunch of marketing bells and whistles.
If you’re a social media strategist for a major brand, chances are you’ll need a link in bio tool that offers data-rich channel attribution and ID tracking.
Now that we’re clear about the semantics – what does a link in bio actually mean – let’s move on to what you can do with it a.k.a, link in bio benefits.
Benefit 1: Promote music downloads from TikTok videos
One of the best link in bio benefits is meant for the musicians and all you music lovers out there. TikTok allows you to add a sample of your music on the platform so your audience can have a taste of it free of charge.
Here’s an example of the legendary vocalist Floor Jansen of the even more legendary band Nightwish and how she promotes her new album by uploading a sample of her new album.
By using a link in bio, she navigates us to a multipurpose page where, among other things, you can hear the sample of one of the songs on the album. This is what it looks like:
Benefit 2: Drive traffic from Instagram posts to news portals
Instagram is a great platform for some more serious issues as well. If you are – or work at – a news broadcasting company, providing a link to the news article is a sure way to gain more readers and/or followers. Plus, it’s a great way to keep people informed even if they’re not the type to open a newspaper or a portal with the latest news.
See how BBC has managed to add a link in bio that leads to their news stories:
When you click on the link, you’ll be redirected to here:
From here you can choose the specific story you want to read or just visit their website, as suggested at the top of the page.
Benefit 3: Send followers to your best-selling products
One of the best link in bio benefits is closely knit to any small to medium enterprise. This is, in fact, the reason why any business should have a social media platform. This way, you can lead your audience i.e., potential customers, directly to your best-selling products – or to any product for that matter.
We were talking about this before sending your followers to a specific page where they can take action and buy your product.
See how Balenciaga uses the link in bio to direct us not to their homepage but to their latest collaboration and probably top-selling collection in collaboration with Yeezy and Gap.
Benefit 4: Involve followers in competitions/giveaways
Everyone loves presents and free stuff. If you’re looking to strengthen your brand, build trust, and increase the number of followers, organizing competitions or giveaways is one of the surest ways to go.
You can do this most efficiently when you use your social media profiles. But we’re not talking about sharing an informational post about the giveaway only once and hope many people will see it. If you’re serious about the competitions, you need to make sure people will be constantly reminded about it.
The best way to do that is to add a link to the giveaway in your bio. But, if you are using a link in bio page and do not want to change the link, you can simply add the link to the contest in your link in bio page. Here is an example.
Usually, the competition will link to an external form or a landing page where the followers will be able to add their info and enter the contest. Here is
Benefit 5: Direct people to download ebooks
Another great way to use link in bio for business is for selling online books. Let’s say you’re a solo marketer – or a marketing agency. You promote your brand by giving something for free to your audience. It can be your own written material or books you have the right to sell.
Here’s an example of a link in bio use cases where the brand redirects us to a page where we can download ebooks either for free or at a certain price:
Once a follower clicks on a link in the link in bio they will be redirected to the ebook download page.
Benefit 6: Sell more NFTs
Did you know that some link in bio use cases includes creators selling their NFTs?
If you’re an NFT creator, you already know that the fastest way to show and sell your NFTs is on social media.
Regarding NFT, the most frequent social media channels used are Instagram, Twitter, and TikTok. A common practice is for the creator to combine their accounts through a link in bio. For example, you can use your Instagram link in bio to redirect your followers to your TikTok or your Twitter account.
You can connect two accounts. Say your TikTok redirects your followers to your Instagram and vice versa. Or you can connect three accounts, for example linking Instagram with Twitter and then adding a link in bio on Twitter that would lead people to your TikTok. Just choose the platform where your biggest audience is and work from there.
Benefit 7: Promote your yard or garage sale
We bet you were not expecting to find this on our list, did you? Well, this just shows how awesome the link in bio benefits can be for any kind of business, as long as you put it out there for people to see.
If you’re organizing a yard or a garage sale, you already know the neighbors will show up to take a sneak peek. But why not broaden your scope? Invite people from the broader area, and invite people who aren’t just within walking distance from your place.
You can link your event in your bio, where potential buyers can see what’s on sale and how to get to the location. Take a look at the example below: the guys even included a yard sale treasure map.
And when you click on their link in bio, it redirects you to a page with city-wide yard sales, farmers’ markets, and what have you.
Benefit 8: Increase your email list subscribers
When running a business, your Instagram, Facebook, or even your TikTok account is your social media visit card. When visitors or your followers visit your profile, your bio is the first thing they see when they want to learn more about your business and your offer.
You can this space to actually direct them to join your email newsletter by adding a link to a subscription page. The character number in the “About” section is limited, so have in mind to keep it short but persuasive. Check out the example below:
(subscribe image on Link in bio tool)
Benefit 9: Affiliate marketing
If you want to connect your business with influencers, this is just another great reason to see some of the link in bio benefits. As a business, you can create an affiliate program to increase sales.
This way, influencers and other people will promote your products or services in the best possible way – stating how good they are, saying that they have a great relationship with your brand, etc.
The way they will use the link in bio is that they will redirect their followers to the page you want to promote regarding your own products or services. This is the easiest way to be promoted without spending a lot of time coming up with persuasive content.
And don’t worry if the affiliate works for multiple companies. Their link in bio can redirect their audience to a page with multiple links thanks to a bio link tool. Here’s an example of affiliate marketing done right with link in bio:
When you click on the link, you’ll get here:
Benefit 10: Fight for a cause
If you want to use social media to raise awareness or fight for a cause – then good for you! In fact, many businesses involve themselves in various types of causes and use their social media presence to promote that certain cause.
Even if you’re just a supporter – not the organizer, you can use the link in bio to redirect your followers to the page where they can donate, learn more, sign a petition, or take any action to support that particular goal. This is especially important if you’re a non-profit organization or an NGO with multiple events you need to support.
Take, for example, the Black Lives Matter Los Angeles account. Their link in bio sends you to a survey they are conducting about the budget proposal for the fiscal year 2022-23, and they want to hear from the people to help create a People’s Budget:
