Whether you’re using social media for personal reasons or you have a business you want to scale, the best way to promote yourself is by adding a link in bio, so your followers – and potential customers – will learn more about you and hopefully move down your sales funnel.
Linking to your website or blog from your social media bios is a great way to drive traffic to your content. With the link in bio use case, people are taken to the page exactly specified. This way, you could use it to drive traffic to a blog post you’ve written or your website’s homepage. You could also use it to promote a product or service you offer.
This article will show you some of the best practices with link in bio across the most popular social media platforms like Instagram, TikTok, YouTube, etc., and the benefits you can gain by using them.
Let’s do this.
What does link in bio mean?
First, let’s explain what a link in bio is.
A link in bio is the clickable link that you add to your profile in your “About” section. This link takes people to a different page where they can learn more about you, your service, and/or your product. It can be the home page of your website, your personal blog, your online store, or any other service or landing page you want to turn focus to. The idea is to make it super-easy for your followers or customers to subscribe or buy what you’re offering.
Now, many link in bio use cases include platforms such as Facebook and Twitter. Here, it’s enough to just add the link in bio to the specific page because these platforms allow you to share many other clickable links in your posts.
If you’re using Instagram, however, things get a bit more complicated, as this social media platform allows you to share a link through its Stories feature, but you can’t really post as if you would on Facebook or Twitter. That’s why a link in bio benefits the most here.
Have in mind that you can only link to one page, so there is no option for multiple product descriptions here, but that’s why there are awesome tools like ShortURL that allow you to put all your important links in one place.
Now that we’re clear about the semantics – what does a link in bio actually mean – let’s move on to what you can do with it a.k.a, link in bio benefits.
