As we mentioned before, the “link in bio” approach is most commonly used on social media platforms.
This is because some social media platforms like Instagram and TIkTok typically don’t allow users to include live links in their posts. By telling your followers to check the link in your bio, you can still provide them with a way to add links to the posts and navigate followers to visit your website or other online destination.
However, the link in bio use cases can be different from simply linking to a website homepage, creating a full page where you embed your Instagram feed to including a link to your latest podcast.
Let’s take a look at some other common use cases for including link in your social media bios:
- Blogs: Many bloggers include a link to their latest blog post in their bio section. This is a great way to drive traffic to your blog and ensure that your readers don’t miss any of your new content.
- Podcasts: Similar to bloggers, many podcasters will include a link to their latest episode in their bio. This is a great way to make sure that your listeners can easily find and listen to your latest episode.
- Online stores: If you have an online store, you can include a link to it in your bio section. This makes it easy for potential customers to find and visit your store.
- Social media profiles: If you have a strong presence on social media, you can include links to other profiles in your bio section. This helps people find and follow you on social media and allows them to see the content you’re sharing.
- Online portfolio: If you have an online portfolio, you can include a link to it in your bio section. This allows people to see examples of your work and learn more about your skills and experience.
- Link in bio landing page: People often use link in bio tools to navigate people to a specific landing page. This can drive traffic to a website or blog or promote a product or service.
- Donate: If you are raising money for a cause, you can include a link to your donation page in your bio section. This allows people to donate to your cause easily.